Ducab Wins 4Th Consecutive ‘Superbrand’ Recognition

July 9, 2012

Dubai, July 2012 – Following up from record-breaking sales of AED 4.9 billion in 2011, Ducab, one of the leading manufacturers of copper cables in the Middle East and one of the oldest brands in the UAE, was  voted  a ‘Superbrand’ for the fourth year in a row. Ducab was one of only a few industrial and manufacturing companies honoured with the ‘Superbrand’ recognition, an award for consumer and retail marketing excellence.

“We are absolutely delighted to receive this recognition for the fourth time. The consistency with which the Ducab brand is growing is a testament to the dedication of our team, to whom I wish to dedicate this award. Ducab’s success is based on a continuous commitment to the highest standards of quality, rigorous testing and safety compliance, and locally producing cables, wires and high-grade copper products,” said Ashish Chaturvedy, Ducab Marketing Manager.

“The Ducab message of consistent quality has been very well received in the market, and we would like to thank the Superbrands’ jury for selecting us for the fourth year running. This is an unusual achievement for a manufacturing brand, and offers further motivation to continue developing our human capital, expertise and product range,” Chaturvedy added.

Out of 1,341 companies shortlisted, only 54 won the ‘Superbrand’ distinction. Over 2400 senior-level industry professionals voted for their choice before the jury made its final selection. The jury was comprised of  H.E. Sheikha Lubna Al Qasimi, UAE Minister of Foreign Trade, Colm Mcloughlin, Managing Director of  Dubai Duty Free), Laila Suhail, Chief Executive Officer of Dubai Shopping Festival, and , Mishal Kanoo, Deputy Chairman – UAE & Oman of The Kanoo Group.

Ducab’s 1,200 strong workforce is sourced from all parts of the globe.  Along with UAE Nationals, other represented nationalities include Bangladeshi, British, Canadian, Egyptian, Filipino, Indian, Indonesian, Iraqi, Japanese, Jordanian, Lebanese, Malaysian, Nepali, Omani, Pakistani, Palestinian, Romanian, South African, Sri Lankan, and Swedish. The team cumulatively has over 10,000 years of experience in the cable and wire industry. UAE National Development continues to be a core focus with 40% of senior management and 18% of white-collar staff positions held by UAE Nationals.

“Every week Ducab produces ten million metres of insulated building wire cables which is enough each month to circle the globe. After our tremendous success in local and regional markets, the Ducab brand is now gearing up to explore market opportunities in Europe, Asia and Africa. We are working with international contractors and technology providers to ensure the success of our products and brand in the competitive arena. Ducab’s success story proves that local UAE brands can compete with the best in the world,” concluded Chaturvedy.
The Ducab product range covers High Voltage cables up to 400kV, Ducab Powerplus Medium Voltage cables up to 33kV, Low Voltage power cables, control and auxiliary, wiring and lead-sheathed cables, Ducab-Smokemaster low smoke and fume cables, and FLAMBICC (Fire Resistance Cables). Ancillary products include cable components and cable accessories, as well as copper rods and drawn wires that Ducab manufactures in its own copper rod plant in Abu Dhabi.


About Ducab:
Ducab is a leading provider of copper cabling products and is the first choice for many prestigious contractors due to its record of quality and customer service. Ducab has supplied cables and wires to a number of landmark projects, including the Burj Khalifa, Dubai Metro, Emirates Palace, Burj Al Arab, Atlantis the Palm and Yas Marina Circuit. Ducab achieved record sales of AED 4.9 billion for 2011, a 39% increase over the previous year.

Jointly owned by the Investment Corporation of Dubai and the General Holding Corporation (GHC), Ducab operates five manufacturing facilities in the UAE include Ducab Jebel Ali, Ducab Mussafah 1 Factory, Ducab Mussafah 2 Factory, Copper Rod Factory and High Voltage (HV) Cable Systems Factory. With five manufacturing facilities, the company has a manufacturing capability of over 105,000 copper tonnes of high, medium and low voltage cables per annum. The company’s product range includes High Voltage cables up to 400kV, Ducab Powerplus Medium Voltage cables up to 33kV, Low Voltage power cables, control & auxiliary, wiring and lead-sheathed cables, Ducab-Smokemaster- Low Smoke and Fume cables, and FLAMBICC (Fire Resistance Cables), cable components and cable accessories.

Ducab is an ISO 9001:2000 certified company and also has certification to the ISO 14001 Environmental Management System and OHSAS 18001 Occupational Health and Safety issued by BASEC (British Approval Services for Cables).   Ducab cables are also approved by the Loss Prevention Certificate Board (LPCB) and Lloyd’s Register, UK.

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